When selling your home, you’ll want your property to be presented to as many potential buyers as possible. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name as well as innovative marketing collaboration to offer every client unparalleled marketing exposure through a truly Global network.
Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. The Sotheby’s International Realty® brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of our marketing efforts every step of the way.
Attracts more consumers to search, view and inquire than any other luxury real estate website. 2017 was the best year in the history of sothebysrealty.com with over 26 million visits, a 24% year over year increase.
The primary contributors to our traffic growth continues to be our search engine optimization and search engine marketing efforts with both organic search, paid search and display advertising driving 78% of the traffic to sothebysrealty.com.
Cascade Sotheby’s International Realty offers a global connection with local expertise. Visitors receive rich regional content for the Pacific Northwest with all properties showcased using stunning photography, high-definition video as well as advanced social media marketing and exposure. Powerful and consistent brand marketing campaigns create a powerful exposure for all Cascade Sotheby’s client listings.
Search engine marketing provides us with the opportunity to target a specific and qualified consumer. With more than 90% of home buyers searching for homes online, it is essential that the Sotheby’s International Realty® brand presence is prominent on search engines. Our search engine marketing strategy targets the real estate intender who has already visited sothebysrealty.com through “re-marketing” – showing a display ad specifically to the user when they visit thousands of other websites.
Content marketing is the way consumers seek information. Social media is a vital tool in this space for luxury brands to provide content to their loyal following as well as to attract new connections. Influential, well-connected buyers like to engage directly with their favorite brands. We are not simply “posting” on social media. We are nurturing a highly engaged group of opinion makers with exclusive content on Facebook, YouTube, Twitter, Instagram, LinkedIn, Pinterest and our very own lifestyle blog.
A little over a decade ago, Cascade Sotheby’s International Realty opened its doors in Central Oregon. In the years since, the firm acquired more than double the market share of its next nearest competitor and now has locations in 11 local offices throughout Oregon and SW Washington.
Cascade Sotheby’s International Realty has developed strategic partnerships with publications, journals, newspapers and digital media companies throughout the region to create powerful marketing exposures for our clients. In addition, Cascade Living magazine celebrates the fusion of Pacific Northwest homes, art and living. Distributed quarterly to more than 450 locations throughout the Pacific Northwest and beyond, this world-class, upscale home and lifestyle magazine provides incredible brand exposure and opportunities to showcase our client’s properties.