When selling your home, you’ll want your property to be presented to as many potential buyers as possible. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name as well as innovative marketing collaboration to offer every client unparalleled marketing exposure through a truly Global network.
Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. The Sotheby’s International Realty® brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of our marketing efforts every step of the way.
Our enhanced website – now in 14 languages/dialects – engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D Virtual tours and ultra high-definition videography. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page.
Cascade Sotheby’s International Realty offers a global connection with local expertise. Visitors receive rich regional content for the Pacific Northwest with all properties showcased using stunning photography, high-definition video as well as advanced social media marketing and exposure. Powerful and consistent brand marketing campaigns create a powerful exposure for all Cascade Sotheby’s client listings.
Search engine marketing provides us with the opportunity to target a specific and qualified consumer. With more than 90% of home buyers searching for homes online, it is essential that the Sotheby’s International Realty® brand presence is prominent on search engines. Our search engine marketing strategy targets the real estate intender who has already visited sothebysrealty.com through “re-marketing” – showing a display ad specifically to the user when they visit thousands of other websites.
Content marketing is the way consumers seek information. Social media is a vital tool in this space for luxury brands to provide content to their loyal following as well as to attract new connections. Influential, well-connected buyers like to engage directly with their favorite brands. We are not simply “posting” on social media. We are nurturing a highly engaged group of opinion makers with exclusive content on Facebook, YouTube, Twitter, Instagram, LinkedIn, Pinterest and our very own lifestyle blog.
Cascade Sotheby’s International Realty was established in 2006 and now serves diverse communities across Oregon and Washington. With 375 brokers and 15 offices, the firm has become the most effective real estate brokerage in the Pacific Northwest. Our brokers are masters of their craft, combining local expertise and global connections to set the standard for real estate guidance. We share the belief that your best life begins with a home and way of life that inspires you.